You’ve heard of spam, but do you really know what it is? Even more important is knowing how to avoid the perception that your email marketing campaign is spam. If you’d like to learn how to create emails which market your products without being thrown into a junk folder, read on.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Make sure you only deliver to those emails which are verified and deliverable to avoid spam and IP blocking on ESP (Email Service Provider). Now you may think how will I know if the email is valid or not the answer is simple, bulk email checker which is a tool developed by Kalpraj Solutions to verify the email addresses before you use it in your marketing campaign.
Best Practices to Deliver Emails inbox.
Don’t bombard customers with a message that says “Buy Now!” the way you go about it. Customers may be put off by what appears to be “spam” at first glance. Your customers are well aware that you are selling something, so it is more important to build a professional and ongoing relationship. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products.
Test your email layouts. Always try to place the most essential information and all new offerings at the top of email messages. You should also test out different formats and determine which format your readers respond to the most. Continue to use the method that works best. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include special offers from your company, as well. Make sure to send emails even when you aren’t selling anything, like during holidays.
Do not send any more than a single email message a week. Most customers receive lots of messages per day and don’t have time to read them all. If you send out more than one email per week, you will see that your customers will delete or not read them.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Test your email messages to see how it will look on different platforms. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. The manner in which your email is displayed can vary greatly between different email services, such as Hotmail and Gmail.
Make it clear on your email sign-up form what the reader will get by submitting their information. Let them know exactly the types of emails they will receive and how often they will receive them. This prevents someone who expected infrequent emails about cats, for example, from becoming surprised when they get one email a week about dogs.
Make sure all of the marketing emails you send are short. Make them as direct as you can. This gives respect to the limited time your customers have. Also, readers will read the whole email this way. Keep in mind that you are likely to have important content throughout the entire email which makes this critical to your success.
What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies, and constantly seek new advice. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
Celebrate your customers’ birthday! Allow your subscribers to include their birth date on the sign up form, then follow up with an automatic email on the big day. This can make sure your customers feel wanted and will especially make them feel so if you give them a discount or coupon.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Now that you know how to create a well-received email campaign which will bring your sales pitch to your target audience, go for it! Use all of the techniques you’ve read here and you’ll be well on your way to increasing profits and driving traffic to your site again and again.